Morrisons Introduces Extended Quiet Hour for Sensory-Friendly Shopping

Experience tranquility while shopping at Morrisons with the extended Quiet Hour initiative. Discover how this sensory-friendly shopping environment caters to individuals with sensory sensitivities, providing a calmer and more comfortable experience. With reduced noise, dimmed lights, and minimized distractions, Morrisons’ Quiet Hour Extension aims to create an inclusive space for all shoppers, particularly those on the autism spectrum. Join us during Quiet Hour and enjoy a stress-free shopping experience where you can shop with ease and peace of mind.

Morrisons Quiet Hour Extension: Creating a More Inclusive Shopping Experience

Morrisons, the renowned supermarket giant, is taking a significant step towards inclusivity with the extension of its Quiet Hour initiative. Designed to cater to individuals with sensory sensitivities, especially those on the autism spectrum, this extended Quiet Hour provides a more comfortable shopping environment during specified times. Let’s delve deeper into how Morrisons is making a positive impact on the shopping experience for its customers.

Understanding Quiet Hour: A Haven for Sensory Sensitivities

Quiet Hour at Morrisons isn’t just about reducing noise; it’s about creating a sanctuary for individuals who may find the typical shopping environment overwhelming. During Quiet Hour, which was initially introduced during weekends and is now extended to weekday afternoons, several adjustments are made to minimize sensory stimuli. This includes dimming lights, turning off music and radio, refraining from making announcements over the tannoy system, reducing checkout beeps and other electrical noises, and encouraging less movement of trolleys and baskets.

The Impact on the Autistic Community

For individuals on the autism spectrum, sensory overload can be a significant challenge. Daniel Cadey, representing the National Autistic Society, expressed support for Morrisons’ Quiet Hour extension, emphasizing its positive impact on the autistic community. With approximately 700,000 people diagnosed with autism in the UK alone, initiatives like Quiet Hour play a crucial role in creating a more inclusive society.

Charlotte Exell’s Perspective: Enhancing Customer Support

Charlotte Exell, the business sponsor of ability at Morrisons, underscores the importance of providing support to customers who may struggle with the sensory aspects of shopping. She highlights the overwhelming nature of the traditional shopping environment, which can deter individuals from completing their essential tasks. By extending Quiet Hour, Morrisons aims to address these challenges and ensure that all customers feel welcome and supported.

Customer Reception and Nationwide Implementation

Since its introduction in July 2018, the Quiet Hour initiative has garnered widespread acclaim from customers across the nation. Its popularity speaks volumes about the need for sensory-friendly shopping environments in today’s society. With the extension of Quiet Hour to weekday afternoons, Morrisons is poised to assist even more shoppers who may benefit from a quieter and calmer atmosphere.

Innovation Beyond Quiet Hour: Anti-Shoplifting Robots

In addition to enhancing the shopping experience for individuals with sensory sensitivities, Morrisons has also implemented innovative security measures in some of their stores. One such innovation is the introduction of anti-shoplifting robots. These four-legged pods, equipped with a 360-degree array of CCTV cameras, monitor shoppers and help prevent theft. While Quiet Hour focuses on creating a more comfortable environment, initiatives like anti-shoplifting robots demonstrate Morrisons’ commitment to ensuring a secure shopping experience for all customers.

By extending its Quiet Hour initiative, Morrisons is not only making shopping more accessible for individuals with sensory sensitivities but also setting a standard for inclusivity in the retail sector. As we continue to strive for a more inclusive society, initiatives like Quiet Hour serve as a reminder that small changes can make a significant difference in the lives of many. So, the next time you step into a Morrisons store during Quiet Hour, remember that you’re not just shopping — you’re contributing to a more inclusive and welcoming community.